With how accessible the internet is today, would you believethat the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years.
And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Why is digital marketing important?
Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.
There are a few major benefits to digital marketing. Let’s dive into four of them, now.
- You can target only the prospects most likely to purchase your product or service.
- It’s more cost-effective than traditional marketing methods.
- Digital marketing lets you outrank bigger players in your industry.
- Digital marketing is measurable.